Lost time is never found again.
Time. Nobody has enough of it and everyone needs more of it. It’s the number one resource constraint for businesses across the board. We are tasked with taking care of the many and varied marketing needs of our organizations but most of us have limited staff resources which leaves us working with a time deficit.
So where do the extra resources come from? Have you ever considered outsourcing some – or even all – of your marketing operations? According the Distributor Marketing Survey (December 2015 Real Results Marketing), lack of budget/resources/time was considered the biggest marketing challenge (18% listed this as the biggest challenge). It’s clear that marketing departments are under a lot of pressure to perform and, perhaps more importantly, to demonstrate a good return on investment in order to justify their marketing budget.
As the head of your marketing organization, your job is to figure out how to allocate your resources for maximum efficiency. This is where outsourcing comes in – because there are organizations out there who can do what you need done but who can do it better or do it more efficiently than you can in-house. It’s not just their labor that you’re buying either.
(Source: Marketing Technology Strategy Survey :August 2015, Ascend2 and Research Partners)
There are new technologies being developed every day that require you to keep up and/or to make new investments every year. Does your budget allow for these new investments? In the Marketing Technology Strategy Survey (August 2015, Ascend2 and Research Partners), 67% of respondents indicated that they did not have all of the tools that they needed to do their job. When you outsource some or all of your marketing operations, the burden is on your partner organization to keep up with trends and upgrade their technology. So, if you are lacking the tools to do your job with maximum efficiency or are just tired of chasing the newest tech… well, those are some strong reasons to consider outsourcing.
In working with marketing departments at a variety of organizations, we have seen over and over that there are valuable resources being sunk into tasks that add zero value. Those resources would be so much better spent on more strategic – and valuable – things. But, when they’re not, a vicious cycle is started where there is not enough time or money for strategic action which leads to ineffective and inefficient marketing efforts which waste time and money.
If this sounds familiar, maybe it’s time to consider outsourcing some of these things:
This is by no means an exhaustive list! Modern technology and innovative processes give you so many opportunities to make your marketing department more efficient and effective. We can help you by taking the day-to-day execution of your marketing off of your people so that they can focus on more strategic, big-picture things. You may be surprised to find out just how much money we can save you in the process. Call us today and let us help you by developing solutions to streamline your marketing operations!