What type of data files can I send to you?Flat file, excel, Google sheet, database.
What type of graphic files do you prefer?Adobe InDesign is best. We can also accept PDF, Word docs, Google docs, PowerPoint, Adobe Photoshop, Adobe Illustrator.
How do I send those files to you?Submit files via our web-based FTP site, which can be found in the Client Console area of our website. Smaller files can also be emailed.
Is it OK to send a PDF of the piece that I want printed or mailed?Yes, but we prefer the base art that created the PDF, especially if you are planning a variable data project. It is far better and there are limitations to what we can do with a PDF. It could limit the quality of the print and/or result in font issues.
What is the minimum/maximum size piece that you can print?Minimum: 11" x 17"
Maximum: 13” x 19”, with a print area of 12.5” x 18.25”
Are all production services in house? How do I know if you have the production capacity to handle our volume?Our goal is to complete all production in our facility. If the volume of your project exceeds our capacity based on your schedule, we may discuss the need to outsource parts of your project. We will work closely with you to ensure your project schedule requirements are met.
Do you outsource part of your work? How will I know if part of my project is going to be outsourced?As a rule, we try to produce everything in house. However, if one part of the project cannot be completed in our production operation, we may outsource.
How fast can you turn around my project? Will you give me a specific timeline and can I count on it?Turn-a-round is very dependent on the project. A “typical” job is approximately 4-5 days. We carry out rush jobs out for an additional charge. Jobs executed from a Web-to-Print portal will often get printed and shipped faster than an Ad-Hoc project.
Can you give me a specific in-home delivery date for a direct mail project?We can estimate an in-home delivery date, but the post office does not make any guarantees with their services (other than Express Mail). It is best to provide us your desired in-home date so that we can work backwards in developing a proper schedule for your project.
Can you guarantee that every one of my letters will get delivered in-home?Our goal is to ensure all letters are delivered, however, USPS does not make any specific guarantees regarding delivery. If a letter to a particular addressee is critical and needs to be verified, we recommend you consider First-Class Registered Mail or Express Mail for packages, as both require a signature at an additional cost.
Can you track my mail through the postal system?Yes, every letter has a unique tracking barcode and can be tracked through the USPS system. For an extra fee on your mailing, we can provide Track-N-Trace service, where you can track your mail pieces via our website through the Client Console.
What is the difference between First-Class mail and Standard mail? Why would I choose one over the other?First-Class mail is delivered within 1-3 days, while Standard mail is delivered within 3-10 days. First-Class mail is required for bills and statements, while Standard mail is often used for marketing and advertising purposes, and Non-Profit Organizations. Standard mail is significantly less expensive, often 40-50% lower than First-Class mail (Non-profit mail is even less).
What is drop shipping? How does it benefit me?Drop Shipping is the process of trucking your mail and is applicable only to Marketing Mail. When using third-party logistics companies, we can drop ship your mail throughout the lower 48 states. This process can potentially speed up delivery and reduce costs.
What do you mean by automation? How does automation benefit me?Automation means that processes take place through equipment in a production system without human intervention. This is usually accomplished through special software and programming. It benefits the customer by lowering the cost of processing an order and often results in a faster delivery.
What is the difference between digital color printing and lithographic printing?Essentially, lithographic printing is analog, while digital color printing is digital. Lithographic printing still has a place for large print runs that are static in nature (for example, nothing on the piece is variable), and is usually much more cost effective in those cases. A digital press prints directly from a computer and enables services such as variable web-to-print, commonly referred to as print-on-demand. It is typically faster and much more efficient for smaller quantities.
What is the cost variance/advantage between digital color and lithographic printing? In terms of quality, which is better?Digital color printing is more expensive on a per unit basis, but will often still be much more cost effective for smaller print runs. The biggest advantage to this technology is that it allows everything on a printed page to be personalized or variable, based on recipient data. The quality of printing digitally is excellent. We own and operate some of the finest fleet of digital presses that produce outstanding quality at an incredible speed. We're confident you will be pleased with the results.
Why do you recommend Web-to-Print? How does that help me streamline my Marketing services?We recommend it because our mission is to simplify and streamline your Marketing operations. In many cases, ordering from a simple, easy-to-use web-based system is far more efficient, in comparison to the old days of sending emails, corresponding by phone, signing-off on proofs, etc. Web ordering is available 24/7 for your convenience.
What do you mean by print on demand? How is that different than conventional printing?Print-on-demand requires submitting a file to print which goes directly to a printer and can begin printing within minutes (or sometimes seconds). Identical to printing from a computer to a desktop printer, it is fast and easy. It enables a quick turnaround for your printing needs. Additionally, it prevents wasteful inventory because you can print what you need and when you need it.
Can you match the colors of my art file precisely when you print them? What should I expect regarding colors?We print from digital color presses and the standard is 4 color process (CMYK). The quality is excellent but it may not match exactly to the sample you have. It also depends what you consider the “correct” color. Color on a computer monitor is RGB and it varies greatly between monitor types. If you are trying to match something you should provide that piece to us and also discuss your color matching requirements with the Account Manager.
Why should I use direct mail in my Marketing mix? Is it cost effective to use digital marketing?In some cases, digital marketing can be less expensive. The primary focus for a Marketing professional should be its analysis on the ROI (return on investment). Direct Mail continues to have a very compelling ROI when it is designed properly, includes a satisfactory amount of effort/value proposition and has secured strong deliverability.
What types of response rates should I expect from direct mail?Factors such as a quality list, compelling offer and engaging creative can influence response rates.
Why should I print Marketing collateral? Wouldn’t it be less expensive to just provide PDF documents that describe my products and services?Print is a tangible tool when it is well-designed. It can have a major impact and create a huge impression. While it's certainly cost effective to deliver PDFs online or through email, there's real value in providing a piece of Marketing collateral, whether a brochure or direct mail piece in your customer's hands.
What is a Marketing collateral management system and how is it beneficial?It is an online web portal that is branded to your business where all of your Marketing collateral is organized and readily available for ordering on demand. Our system serves as a centralized location for all of your digital assets. There is no longer a need to search for files or try to figure out which printer has the most recent version of your collateral. The benefit is clear - an up to date, on demand system for ordering Marketing collateral at your convenience.
What is Cross-Media and why is it a good idea? Are there advantages to Cross-Media versus Marketing into just a few channels?Cross-Media, sometimes referred to as Multi-Channel Marketing, is a Marketing campaign that consists of multiple Marketing channels. It usually combines print and digital that is strategically built into one campaign. For example, it could include a postcard or letter, a personalized URL or microsite, an email campaign or email triggers, text, QR codes, and social media. The advantage is clear - a higher response rate. With more opportunities for the customer to respond in different ways, response rates have been shown to be much higher.
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