Looking for answers to your questions?  Please refer to our comprehensive list of answers to the most common questions that customers ask:

1

What type of data files can I send to you?

Flat file, excel, google sheet, database.
2

What type of graphic files to you prefer?

Adobe InDesign is best. We can also accept PDF, Word docs, Google docs, Powerpoint, Adobe Photoshop, Adobe Illustrator.
3

How do I send those files to you?

Best option is our web-based FTP site, which you can get to from our the Customer Console area of our website. Smaller files can also be emailed.
4

Is it OK to simply send a PDF of the piece that I want printed or mailed?

Yes, but the base art that the PDF was created from is much better. There are limitations with what we can do with a PDF. It could limit the quality of the print and/or it could result in font issues. It is definitely not preferred if you are planning a variable data project.
5

Can you match the colors of my art file precisely when you print them? What should I expect regarding colors?

We print from digital color presses and the standard is 4 color process (cmyk). The quality is excellent but it may not match exactly to the sample that you have. It also depends what you consider the “correct” color. Color on a computer monitor is RGB and it varies greatly between monitor types. If you are trying to match something you should provide that piece to us and also discuss your color matching requirements with the Account Manager.
6

What is the maximum size piece that you can print?

13” x 19”, with a print area of 12.5” x 18.25”
7

What is the minimum size piece that you can print?

11’ x 17”
8

Do you do all production services in house? How do I know if you have the production capacity to handle our volume?

Our goal is do all of the production in our production facility. If the volume of your project exceeds our capacity based on your schedule, we may talk to you about the need to outsource parts of your project. We will work closely with you to insure that your project schedule requirements are met.
9

Do you outsource part of your work? How will I know if part of my project is going to be outsourced?

As a rule, we produce everything in house. However, if one service out of an entire project cannot be done in our production operation, we may outsource that one part.
10

How fast can you turn around my project? Will you give me a specific timeline and can I count on it?

Turn-a-round is very dependent on the project. A “typical” job is probably 4-5 days. We can rush jobs out for an additional charge. Jobs executed from a web-to-print portal will often get printed and shipped faster than an ad-hoc project.
11

Can you give me a specific in-home delivery date for direct mail project?

We can get close to estimating an in-home delivery date, but the post office does not make any guarantees with their services (other than express mail). It is best to let us know your desired in-home date so that we can work backwards to develop a schedule for your project.
12

Can you guarantee that every one of my letters will get delivered in-home?

While there is no reason that every single letter shouldn’t get delivered, the USPS does not make any specific guarantees regarding delivery. If a letter to a particular addressee is critical and needs to be verified, you will need consider First class registered mail or Express Mail for packages (both require a signature and are extra services that you must pay for).
13

Can you track my mail through the postal system?

Yes, every letter has a unique tracking bar-code and can be tracked through the USPS system. For an extra fee on your mailing, we can provide Track-N-Trace service and you will be able to track your mailpieces on our website through the Customer Console.
14

What is the difference between First-class mail and Standard mail? Why would I choose one over the other?

First-class mail is delivered in 1-3 days, while Standard Mail is 3-10 days. First-class mail is required for bills and statements, while Standard Mail is often used for marketing and advertising purposes, and Non-Profit Organizations. Standard Mail is significantly less expensive, often 40-50% lower cost than First -Class Mail (Non-profit mail is even less).
15

What is drop shipping? How does it benefit me?

Drop Shipping is trucking your mail and is applicable only to Standard Mail. Using third-party logistics companies, we can drop ship your mail throughout the lower 48 and both speed up delivery and potentially reduce your costs.
16

What do you mean by automation? How does automation benefit me?

Automation means that processes happen without human intervention. This is usually accomplished through special software and programming. It benefits the customer by lowering the cost of processing an order and often results in both a cost savings and a faster delivery.
17

What is the difference between digital color printing and lithographic printing?

Broadly speaking, lithographic printing is analog, while digital color printing is digital. A digital press prints directly from a computer and enables services such as variable web-to-print or what is commonly referred to as print-on-demand. It is typically faster and much more efficient for smaller quantities. Lithographic printing still has a place for large print runs that are static in nature (for example, nothing on the piece is variable), and is usually much more cost effective in those cases.
18

Isn’t digital color printing a lot more expensive than lithographic printing? What are the advantages of this technology?

Digital Color Printing is more expensive on a per unit basis but will often still be much more cost effective for smaller print runs. The biggest advantage to the technology is that it allows everything on the printed page to be customizable or even variable based on recipient data.
19

Isn’t the quality of lithographic printing better than digital printing?

While this was generally true in the past, today digital color print quality is excellent. We own and operate the finest quality digital presses in the market today, and are very confident you will be pleased with the quality from those devices.
20

Why do you recommend web-2-print? How does that help me streamline my marketing services?

We recommend it because our mission is to simplify and streamline your marketing operations. There is no doubt that in many cases, ordering from a simple, easy-to-use web-based ordering system is far superior to the old days of having to send emails, correspond by phone, sign-off on proofs, etc...Web Ordering is available 24 hours per day, 7 days per week and is very convenient.
21

What do you mean by print on demand? How is that different than conventional printing?

Print On Demand is simply submitting a file to print that goes directly to a printer and can begin printing within minutes (or in some cases, seconds). It is essentially identical to printing from a computer to a desktop printer. It is fast and easy. It enables quick turnaround of your print needs. It also prevents waste - you print what you need, when you need it, eliminating the need to keep printed items in inventory.
22

Why should I use direct mail in my marketing mix? Isn’t it a lot cheaper to use digital marketing?

In some cases, digital marketing can be cheaper, but the real concern for the marketer should be return on investment. Direct Mail continues today to have a very compelling ROI when it is designed well and when the proper amount of effort has gone into securing the right data for the particular campaign.
23

What types of response rates should I expect from direct mail?

2-4% (or higher) is not uncommon. There are many factors that influence response rates; such as the quality of the list, how compelling is the offer, what is the quality of the design, etc...
24

Why should I print marketing collateral? Wouldn’t it be a lot cheaper to just provide PDF documents that describe my products and services?

Print is tangible and when it is well designed, it can make a big impression. If you consider your product or service of high value, why wouldn’t you want to send that message to your customers by handing them something of value that describes what you sell? While it is certainly cheaper to deliver PDF’s online or through email, there is nothing quite like providing an actual printed brochure or direct mail piece to your customer.
25

What is a marketing collateral management system? What are the benefits?

It is an online web portal that is branded to your business where all of your marketing collateral is organized and available for ordering on demand. Our system serves as a centralized location for all of your digital assets - no more searching for files or trying to figure out which printer has the most recent version of your collateral. The benefits are clear - an up to date, on demand system for ordering marketing collateral when and where it is needed.
26

What is Cross Media and why is it a good idea? Are there advantages to Cross Media versus marketing into just a few channels?

Cross Media, sometimes referred to as Multi-Channel Marketing, is a marketing campaign that consists of multiple marketing channels. Usually it combines print and digital that is strategically built into one campaign. For example, it could include a postcard or letter, a personalized URL or microsite, an email campaign or email triggers, text, QR codes, and social media. The advantages are clear - a higher response rate. With more opportunities for the customer to respond in different ways, response rates have been shown to be much higher.

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