Is print an endangered species?
Even though we keep reading about the decline of print marketing everywhere we look, marketing collateral continues to make up a significant portion of marketers’ budgets. Fully 30% of organizations spend somewhere between 20% and 30% of their marketing budgets on printed marketing materials. More than 80% of that spend falls into the marketing collateral category. So, far from dying out, marketing collateral continues to be a significant portion of a marketing organization’s budget.
84% of organizations reported that they routinely send old and outdated materials to their audience due to inefficiencies in their supply chains
(Source: CMO Council’s Mapping + Tracking: The Marketing Supply Chain Survey)
The problem is that 78% of organizations have a closet – or even a warehouse – full of old materials. In addition, 84% of organizations in that same study reported that they routinely send old and outdated materials to their audience due to inefficiencies in their supply chains and 55% do not have any access to real-time inventory or utilization levels (according to the CMO Council’s Mapping + Tracking: The Marketing Supply Chain Survey). That’s a shocking waste and a gigantic blind spot for a marketing department to work with.
There is a solution.
What makes the supply chain so inefficient in many organizations? First of all, there are often many vendors that are being used in the process. Secondly, there is often little to no organization of the digital assets for all of the materials to be printed. And lastly, it just takes too much staff time to manage the entire supply chain and therefore it takes too long to get relevant, up to date materials into the right hands at the right time.
For most, if not all, companies, a marketing collateral management system solves many of the common problems caused by the inefficiency of the marketing supply chain. What does a marketing collateral management system accomplish? Seeks to solve the problems by solving the following problems:
Did any of these hit a little too close to home? If you are currently managing marketing collateral for your organization, and you can relate to some or all of these issues, you may need the VariSpark E-platform. We’ll work with you to do a full analysis of your existing marketing collateral process. If we can’t use our tools to streamline your process and save your money, we will let you know and it won’t cost you a dime.So, what are you waiting for? Talk to a VariSpark representative today.