With today’s technology, we’re able to reach our audience in more personalized ways than ever before. But increased demand for content without careful control can cause your marketing assets to be inconsistent with message, branding, and data.
On-demand marketing is designed to help keep these problems from happening. With on-demand marketing, a company can combine its marketing assets into a portal where contributors can personalize approved marketing assets when necessary.
What industries would benefit the most from on-demand marketing?
Many different companies would benefit from using an on-demand marketing platform, especially considering 54% of customers say they prefer direct mail marketing.
Not only does on-demand marketing help to reduce the time it takes to personalize marketing assets. But it also prevents any slip-ups from happening that could endanger the reputation of the company.
Still, some industries could certainly benefit more from on-demand marketing platforms. Here are three industries, in particular, that may want to consider on-demand marketing to increase productivity and customer satisfaction.
Whether you need mail tracking, personalized print fulfillment, printing services, or direct mailing services, Varispark has what you’re looking for. To learn more about our mail tracking services and on-demand marketing services, contact us today.