Which Industries Could Benefit Most From On-Demand Marketing?

Which Industries Could Benefit Most From On-Demand Marketing?

With today’s technology, we’re able to reach our audience in more personalized ways than ever before. But increased demand for content without careful control can cause your marketing assets to be inconsistent with message, branding, and data.

On-demand marketing is designed to help keep these problems from happening. With on-demand marketing, a company can combine its marketing assets into a portal where contributors can personalize approved marketing assets when necessary.

What industries would benefit the most from on-demand marketing?

Many different companies would benefit from using an on-demand marketing platform, especially considering 54% of customers say they prefer direct mail marketing.

Not only does on-demand marketing help to reduce the time it takes to personalize marketing assets. But it also prevents any slip-ups from happening that could endanger the reputation of the company.

Still, some industries could certainly benefit more from on-demand marketing platforms. Here are three industries, in particular, that may want to consider on-demand marketing to increase productivity and customer satisfaction.

Healthcare. The healthcare industry is one of the busiest industries in the United States. And its marketing assets need a high level of personalization to appeal to potential consumers. There’s also an increased privacy risk because of how much personalization these marketing assets need. For this reason, an on-demand marketing portal could be especially useful in the healthcare industry. Healthcare companies could use customizable templates to avoid incorrect messaging, incorrect branding, and risking consumer privacy.
Financial Services.  Another industry where it’s crucial to maintain customer privacy while still maintaining optimal personalization is the financial services industry. It can be time-consuming to make each marketing asset individualized for the considerable number of customers financial companies have. On-demand marketing platforms can help to simplify the process while maintaining customer privacy.
Nonprofit Organizations.  Compared to other industries, non-profits rely on the financial support. This means the marketing assets non-profits use need to be as personalized, persuasive, and appealing as possible. Unfortunately, non-profits only have so much time to personalize marketing assets when they’re also focusing on the meaningful work they do. On-demand marketing portals can help to make this process that much more productive and efficient.

Whether you need mail tracking, personalized print fulfillment, printing services, or direct mailing services, Varispark has what you’re looking for. To learn more about our mail tracking services and on-demand marketing services, contact us today.