--- title: Blog --- [![Varispark Full](https://varispark.com/hubfs/Varispark%20Full.svg "Varispark Full")](https://varispark.com/?hsLang=en) [![Varispark Full](https://varispark.com/hubfs/Varispark%20Full.svg "Varispark Full")](https://varispark.com/?hsLang=en) - [Home](https://varispark.com) - [Products](https://varispark.com/direct-mail-print-mailing-services) - [How It Works](https://varispark.com/how-it-works) - [About Us](https://varispark.com/about) - [Pricing](https://varispark.com/programs-pricing) - [Industries](https://varispark.com/industries) - [Insurance](https://varispark.com/insurance-direct-mail-services) - [Marketing Agencies](https://varispark.com/marketing-agencies-direct-mail-services) - [Real Estate](https://varispark.com/real-estate-direct-mail-services) - [Finance and Banking](https://varispark.com/financial-services-direct-mail-solutions) - [Automotive](https://varispark.com/automotive-services-and-dealership-direct-mail-services) - [Travel and Hospitality](https://varispark.com/travel-and-hospitality-direct-mail-services) - [Retail and E-Commerce](https://varispark.com/retail-and-e-commerce-direct-mail-services) - [Home Services](https://varispark.com/home-services-direct-mail-services) - [Healthcare](https://varispark.com/healthcare-direct-mail-services) - [Nonprofits and Associations](https://varispark.com/nonprofit-direct-mail-services) - [Continued Education](https://varispark.com/industries/-continuing-education-direct-mail-services) - [Franchise Services](https://varispark.com/franchise-direct-mail-services) - [Resources](https://varispark.com/resources) - [FAQs](https://varispark.com/faqs) - [Blog](https://blog.varispark.com) - [Careers](https://varispark.com/careers) - [Track Mail](https://platinum.trackntrace.com/Account/Login?ReturnUrl=%2f) - [File Transfer](https://ftp.varispark.com/ThinClient/WTM/public/index.html#/login) [Get Started](https://varispark.com/contact-us-get-a-quote?hsLang=en) [Make a Payment](https://varispark.com/make-a-payment?hsLang=en) [Get Started](https://varispark.com/contact-us-get-a-quote?hsLang=en) [Make a Payment](https://varispark.com/make-a-payment?hsLang=en) - [Home](https://varispark.com) - [Products](https://varispark.com/direct-mail-print-mailing-services) - [How It Works](https://varispark.com/how-it-works) - [About Us](https://varispark.com/about) - [Pricing](https://varispark.com/programs-pricing) - [Industries](https://varispark.com/industries) - [Insurance](https://varispark.com/insurance-direct-mail-services) - [Marketing Agencies](https://varispark.com/marketing-agencies-direct-mail-services) - [Real Estate](https://varispark.com/real-estate-direct-mail-services) - [Finance and Banking](https://varispark.com/financial-services-direct-mail-solutions) - [Automotive](https://varispark.com/automotive-services-and-dealership-direct-mail-services) - [Travel and Hospitality](https://varispark.com/travel-and-hospitality-direct-mail-services) - [Retail and E-Commerce](https://varispark.com/retail-and-e-commerce-direct-mail-services) - [Home Services](https://varispark.com/home-services-direct-mail-services) - [Healthcare](https://varispark.com/healthcare-direct-mail-services) - [Nonprofits and Associations](https://varispark.com/nonprofit-direct-mail-services) - [Continued Education](https://varispark.com/industries/-continuing-education-direct-mail-services) - [Franchise Services](https://varispark.com/franchise-direct-mail-services) - [Resources](https://varispark.com/resources) - [FAQs](https://varispark.com/faqs) - [Blog](https://blog.varispark.com) - [Careers](https://varispark.com/careers) - [Track Mail](https://platinum.trackntrace.com/Account/Login?ReturnUrl=%2f) - [File Transfer](https://ftp.varispark.com/ThinClient/WTM/public/index.html#/login) [Get Started](https://varispark.com/contact-us-get-a-quote?hsLang=en)[Make a Payment](https://varispark.com/make-a-payment?hsLang=en) Blog # Get the Latest Direct Mail Industry Updates, and Tips [How Direct Mail Formats Affect B2B Response Rates](https://blog.varispark.com/how-direct-mail-formats-affect-b2b-response-rates?hsLang=en) [Direct Mail](https://blog.varispark.com/tag/direct-mail?hsLang=en) #### How Direct Mail Formats Affect B2B Response Rates Sep 22, 2026, 11:17:03 AM 7 min read [B2B Direct Mail Formats in 2026: A Complete Guide](https://blog.varispark.com/b2b-direct-mail-formats-in-2026-a-complete-guide?hsLang=en) ![](https://varispark.com/hubfs/AI-Generated%20Media/Images/B2B%20Direct%20Mail%20Brainstorming%20Session.png) [Direct Mail](https://blog.varispark.com/tag/direct-mail?hsLang=en) #### B2B Direct Mail Formats in 2026: A Complete Guide Sep 1, 2026, 1:21:10 PM 13 min read [What is OnSpark Mail?](https://blog.varispark.com/what-is-onspark-mail?hsLang=en) ![A person putting mail into a yellow postbox](https://varispark.com/hubfs/12_1920x1080_Varispark-Blog_OnSpark%20Mail.png) [Direct Mail](https://blog.varispark.com/tag/direct-mail?hsLang=en) #### What is OnSpark Mail? Dec 27, 2024, 10:29:55 AM 2 min read [These Trends Will Shape Direct Mail Marketing in 2025](https://blog.varispark.com/these-trends-will-shape-direct-mail-marketing-in-2025?hsLang=en) ![Direct mail trends](https://varispark.com/hubfs/11_1920x1080_Varispark-Blog_Direct-Mail-Trends-25.png) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing?hsLang=en) #### These Trends Will Shape Direct Mail Marketing in 2025 Nov 27, 2024, 4:29:41 PM 3 min read [The Importance of Data Processing in Creating Cost-Effective Direct Mail Campaigns](https://blog.varispark.com/the-importance-of-data-processing-in-creating-cost-effective-direct-mail-campaigns?hsLang=en) ![Direct mail envelopes](https://varispark.com/hubfs/10_1920x1080_Varispark-Blog_Direct-Mail.png) [Direct Mail](https://blog.varispark.com/tag/direct-mail?hsLang=en) #### The Importance of Data Processing in Creating Cost-Effective Direct Mail Campaigns Nov 11, 2024, 10:21:20 AM 3 min read [5 FAQs About a Web-to-Print Platform for Franchise Owners](https://blog.varispark.com/5-faqs-about-a-web-to-print-platform-for-franchise-owners?hsLang=en) ![Print materials on a roller conveyor](https://varispark.com/hubfs/09_1920x1080_Varispark-Blog_5-FAQs-web-print-Franchise-Owners.png) [Web-to-print](https://blog.varispark.com/tag/web-to-print?hsLang=en) #### 5 FAQs About a Web-to-Print Platform for Franchise Owners Oct 3, 2024, 2:08:38 PM 3 min read [These Tips Can Help You Increase Your Direct Mail Response Rates](https://blog.varispark.com/these-tips-can-help-you-increase-your-direct-mail-response-rates?hsLang=en) ![A person opening up a personalized invitation](https://varispark.com/hubfs/08_1920x1080_Varispark-Blog_DM-response-rates-01.png) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing?hsLang=en) #### These Tips Can Help You Increase Your Direct Mail Response Rates Aug 28, 2024, 11:18:06 AM 3 min read [What the USPS® Postage Increase Means for Brands Using Direct Mail Marketing](https://blog.varispark.com/what-the-usps-postage-increase-means-for-brands-using-direct-mail-marketing?hsLang=en) ![Human thumb holding corner of direct mailer ](https://varispark.com/hubfs/07_1920x1080_Varispark-blog_USPS-Postage-Increase-Direct-Mail.png) [Direct Mail](https://blog.varispark.com/tag/direct-mail?hsLang=en) #### What the USPS® Postage Increase Means for Brands Using Direct Mail Marketing Jul 25, 2024, 3:54:22 PM 4 min read [How to Create High-Volume Postcard Mailers that Surprise Your Audience and Increase Response Rates](https://blog.varispark.com/how-to-create-high-volume-postcard-mailers-that-surprise-your-audience-and-increase-response-rates?hsLang=en) ![Person reading postcard](https://varispark.com/hubfs/06_Varispark-Blog_create-high-volume-postcard-mailers.webp) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing?hsLang=en) #### How to Create High-Volume Postcard Mailers that Surprise Your Audience and Increase Response Rates Jun 24, 2024, 12:13:03 PM 4 min read [Why Franchise Owners Should Invest in Print Marketing](https://blog.varispark.com/why-franchise-owners-should-invest-in-print-marketing?hsLang=en) ![A worker packing print materials](https://varispark.com/hubfs/05_1920x1080_Varispark-Blog_Franchise-Owners-print-marketing_2.png) [Account-based Marketing](https://blog.varispark.com/tag/account-based-marketing?hsLang=en) #### Why Franchise Owners Should Invest in Print Marketing May 30, 2024, 11:44:30 AM 3 min read [How Direct Mail Marketing Can Help Nonprofits Increase Fundraising](https://blog.varispark.com/how-direct-mail-marketing-can-help-nonprofits-increase-fundraising?hsLang=en) ![A person leafing through mailers](https://varispark.com/hubfs/04_1920x1080_Varispark-blog_nonprofit-directmail.webp) [Direct Mail](https://blog.varispark.com/tag/direct-mail?hsLang=en) #### How Direct Mail Marketing Can Help Nonprofits Increase Fundraising Apr 25, 2024, 10:46:39 AM 3 min read [3 Real-World Applications Where a Web-to-Print Platform Creates More Cost-Effective Print](https://blog.varispark.com/3-real-world-applications-where-a-web-to-print-platform-creates-more-cost-effective-print?hsLang=en) ![A set of hands picking up a stack of printed materials](https://varispark.com/hubfs/03_1920x1080_Varispark-blog_3-real-world-web-to-print.png) [Variable Data Printing](https://blog.varispark.com/tag/variable-data-printing?hsLang=en) #### 3 Real-World Applications Where a Web-to-Print Platform Creates More Cost-Effective Print Mar 26, 2024, 12:36:51 PM 3 min read [Sending Bulk? 5 Ways to Increase ROI on High-Volume Direct Mail Campaigns](https://blog.varispark.com/sending-bulk-5-ways-to-increase-roi-on-high-volume-direct-mail-campaigns?hsLang=en) ![A stack of printed direct mail pieces](https://varispark.com/hubfs/02_1920x1080_Varispark-Blog_3-applications-we-to-print-cost-effective.png) [Direct Mail](https://blog.varispark.com/tag/direct-mail?hsLang=en) #### Sending Bulk? 5 Ways to Increase ROI on High-Volume Direct Mail Campaigns Feb 27, 2024, 11:49:00 AM 4 min read [Are Recurring Postcard Programs Actually Sustainable?](https://blog.varispark.com/are-recurring-postcard-programs-actually-sustainable?hsLang=en) ![A stack of postcards on a press](https://varispark.com/hubfs/01_1920x1080_VarisparkBlog_recurring-postcards-sustainable%20(2).png) [Direct Mail](https://blog.varispark.com/tag/direct-mail?hsLang=en) #### Are Recurring Postcard Programs Actually Sustainable? Jan 29, 2024, 2:51:03 PM 3 min read [A Guide to Getting the Most Out of Your Direct Mail Marketing in 2024](https://blog.varispark.com/a-guide-to-getting-the-most-out-of-your-direct-mail-marketing-in-2024?hsLang=en) ![A hand holding a phone that has a QR code on the screen](https://varispark.com/hubfs/12_1920x1080_Varispark-Blog_get-the-most-direct-mail.png) [Direct Mail](https://blog.varispark.com/tag/direct-mail?hsLang=en) #### A Guide to Getting the Most Out of Your Direct Mail Marketing in 2024 Dec 19, 2023, 1:01:04 PM 4 min read [What Brands Should Know About the 2024 USPS® Promotions and Incentive Programs](https://blog.varispark.com/what-brands-should-know-about-the-2024-usps-promotions-and-incentive-programs?hsLang=en) ![A USPS priority mail box and envelope](https://varispark.com/hubfs/1920x1080_Varispark-Blog_brands-should-know-about-24-Promotions.png) [Direct Mail](https://blog.varispark.com/tag/direct-mail?hsLang=en) #### What Brands Should Know About the 2024 USPS® Promotions and Incentive Programs Nov 21, 2023, 5:21:41 PM 3 min read [Why Franchise Owners Should Make the Move to a Web-to-Print Platform](https://blog.varispark.com/why-franchise-owners-should-make-the-move-to-a-web-to-print-platform?hsLang=en) ![Hands holding copies of web-to-print materials](https://varispark.com/hubfs/10_1920x1080_Varispark-blog-IMG_Franchise-owners-make-the-move-2%20(1).png) [Web-to-print](https://blog.varispark.com/tag/web-to-print?hsLang=en) #### Why Franchise Owners Should Make the Move to a Web-to-Print Platform Oct 26, 2023, 11:45:39 AM 3 min read [How QR Code Technology Can Make for More Effective Postcard Mailing Programs](https://blog.varispark.com/how-qr-code-technology-can-make-for-more-effective-postcard-mailing-programs?hsLang=en) ![Phone scanning QR code](https://varispark.com/hubfs/0923_1920x1080_Varispark-blog.png) [Web-to-print](https://blog.varispark.com/tag/web-to-print?hsLang=en) #### How QR Code Technology Can Make for More Effective Postcard Mailing Programs Sep 25, 2023, 12:15:27 PM 4 min read [What Does Print-On-Demand Have to Do with Sustainability?](https://blog.varispark.com/what-does-print-on-demand-have-to-do-with-sustainability?hsLang=en) ![Person touching stack of papers](https://varispark.com/hubfs/blog-IMG-August_1.png) [Print-on-demand](https://blog.varispark.com/tag/print-on-demand?hsLang=en) #### What Does Print-On-Demand Have to Do with Sustainability? Aug 25, 2023, 10:40:13 AM 3 min read [How a Web-to-Print Solution Can Optimize Marketing and Sales Collateral Creation](https://blog.varispark.com/how-a-web-to-print-solution-can-optimize-marketing-and-sales-collateral-creation?hsLang=en) ![magazines on conveyor belt](https://varispark.com/hubfs/1920x1080_Varispark-Blog_July.png) [Web-to-print](https://blog.varispark.com/tag/web-to-print?hsLang=en) #### How a Web-to-Print Solution Can Optimize Marketing and Sales Collateral Creation Jul 25, 2023, 12:34:47 PM 3 min read [Beyond the Greeting: How to Take Variable Data Direct Mail to The Next Level](https://blog.varispark.com/beyond-the-greeting-how-to-take-variable-data-direct-mail-to-the-next-level?hsLang=en) ![Women getting mail from mailbox ](https://varispark.com/hubfs/1920x1080_blog-IMG-wTint_beyond-the-greeting.png) [Direct Mail](https://blog.varispark.com/tag/direct-mail?hsLang=en) #### Beyond the Greeting: How to Take Variable Data Direct Mail to The Next Level Jun 20, 2023, 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Why Printing Your Marketing Collateral is Still an Effective Way to Communicate with Customers Mar 29, 2023, 5:08:29 PM 4 min read [How These 2023 USPS Incentives Can Help You Create More Effective Direct Mail Campaigns](https://blog.varispark.com/how-these-2023-usps-incentives-can-help-you-create-more-effective-direct-mail-campaigns?hsLang=en) ![2023 USPS Incentives Blog](https://varispark.com/hubfs/blog_February_USPS-Incentives.jpg) [Direct Mail](https://blog.varispark.com/tag/direct-mail?hsLang=en) #### How These 2023 USPS Incentives Can Help You Create More Effective Direct Mail Campaigns Feb 23, 2023, 11:18:13 AM 4 min read [Why Direct Mail Can Be an Effective Tool in an Account-Based Marketing Strategy](https://blog.varispark.com/why-direct-mail-can-be-an-effective-tool-in-an-account-based-marketing-strategy?hsLang=en) ![](https://varispark.com/hubfs/blog-IMG-24.jpg) [Direct Mail](https://blog.varispark.com/tag/direct-mail?hsLang=en) #### Why Direct Mail Can Be an Effective Tool 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Mailing Programs Are Making Us Smile](https://blog.varispark.com/why-these-postcards-mailing-programs-are-making-us-smile?hsLang=en) ![](https://varispark.com/hubfs/blog-IMG-September_1%20(1).jpg) [Direct Mail](https://blog.varispark.com/tag/direct-mail?hsLang=en) #### Why These Postcard Mailing Programs Are Making Us Smile Sep 23, 2022, 5:58:39 PM 3 min read [Marketing Collateral Fulfillment Made Easy](https://blog.varispark.com/marketing-collateral-fulfillment-made-easy?hsLang=en) ![](https://varispark.com/hubfs/blog-IMG-August.jpg) [Direct Mail](https://blog.varispark.com/tag/direct-mail?hsLang=en) #### Marketing Collateral Fulfillment Made Easy Aug 3, 2022, 2:37:46 PM 3 min read [How to Get More Value from Your Direct Mail Investment Using Informed Delivery](https://blog.varispark.com/how-to-get-more-value-from-your-direct-mail-investment-using-informed-delivery?hsLang=en) ![](https://varispark.com/hubfs/blog-IMG_July-USPS.jpg) [Direct 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